7 Days Closer7 DAYS CLOSER
Community Chat My History Support Rewards Shop Resources My Account Start the Challenge →
7 Days Closer7 DAYS CLOSER
Community Chat My History Support Rewards Shop Resources My Account Start the Challenge →

Privacy Policy

Effective Date: October 29, 2026  ·  7 Days Closer LLC, Utah

7 Days Closer LLC ("we," "us," or "our") operates 7dayscloser.com and the 7 Days Closer SMS Bible study challenge. This Privacy Policy explains how we collect, use, and protect your personal information.

By participating in the Service, you agree to the collection and use of information as described in this policy.


1. Information We Collect

We collect the following information when you sign up or interact with the Service:

  • Name — first name (and last initial if you contribute via Stripe), collected when you sign up
  • Phone number — collected when you sign up to deliver SMS messages
  • Payment information — only if you choose to make a voluntary contribution; processed securely by Stripe, and we do not store your card details
  • Onboarding responses — answers to questions about your spiritual goals, used to personalize your experience
  • Email address — only if you join our newsletter or give one when contributing; used to send the newsletter and receipts
  • Text message replies — any texts you send us, used to answer you and to support your account
  • Reflections, notes, and guidance conversations — content you share during challenges and guidance sessions, processed by AI (Anthropic's Claude) to build a personalized spiritual profile
  • AI-generated spiritual profile — based on your interactions, we use AI to identify themes you've explored, emotional patterns, areas of growth, and interests. This profile is stored and used over time to select personalized Bible passages and provide more relevant guidance
  • Community Chat activity — chat handles you set, messages you post in chat channels, and reactions you add. Chat content is visible to other members of that channel
  • Timezone — collected during onboarding to schedule your messages appropriately
  • Profile photo and profile details — if you add them; photos are screened by AI before they appear and are visible to other members in chat and on leaderboards
  • Friends, groups, points and rewards — friendships and groups you join, points you earn, and, if you claim a mailed reward or order from our shop, your shipping name and address
  • Device and visit information — IP address, browser type, the page or ad that brought you to us, and, when you arrive from an ad, that platform's click identifier
  • Push notification subscription — if you turn on notifications, your browser creates a device-specific subscription (a delivery address and encryption keys) that we store so we can deliver your daily passage as a notification instead of a text

2. How We Use Your Information

  • To send you daily Bible passages (by text or notification) and the occasional message about your account
  • To personalize messages using your name and onboarding responses
  • To track your challenge progress and determine pass/fail status
  • To process voluntary contributions and send confirmations
  • To offer restart or continuation options after your challenge
  • To operate the in-app Community Chat for members
  • To display stats on our leaderboards (first name and last initial only)
  • To send our newsletter, if you join it (unsubscribe anytime)
  • To mail rewards you earn and shop orders you place
  • To measure and improve our advertising (see section 6)

3. SMS Messaging

By providing your phone number and signing up, you expressly consent to receive SMS messages from 7 Days Closer LLC, including daily Bible passages, reminders, and follow-up messages. Message frequency is typically 1–3 messages per day during your active challenge.

Standard message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance.

4. Push Notifications

If you choose to receive your daily passage as a push notification instead of a text, your browser will ask you to explicitly grant notification permission — we never send notifications without that permission being granted first. Delivery is handled by your browser's own push service (for example Google for Chrome and Android, or Apple for Safari and iOS), which receives only an encrypted message payload, not your name, phone number, or any other account information.

You can turn notifications off at any time from My Account, or by revoking notification permission in your browser or device settings. If a notification can't be delivered to any of your devices, we automatically send that message as a text instead so you don't miss a day.

5. Service Providers

We do not sell or rent your personal information. We share information with these third-party service providers strictly to operate the Service:

  • Stripe — payment processing (stripe.com/privacy)
  • Twilio — SMS delivery (twilio.com/legal/privacy)
  • Anthropic — AI-powered passage selection and spiritual profile analysis (anthropic.com/privacy)
  • Supabase — database hosting (supabase.com/privacy)
  • Railway — application hosting (railway.app/legal/privacy)
  • Cloudflare — website delivery and security (cloudflare.com/privacypolicy)
  • ElevenLabs — audio narration of Bible passages; receives passage text only, never your personal information (elevenlabs.io/privacy)
  • Shopify — our shop and reward shipping (shopify.com/legal/privacy)
  • PostHog — product analytics (posthog.com/privacy)

6. Analytics, Advertising, and Tracking Technologies

We use the following analytics and advertising services. These set cookies and similar tracking technologies in your browser to help us understand site usage and measure the effectiveness of advertising campaigns. You can opt out of tracking by adjusting your browser settings, using a privacy-focused browser, or installing privacy extensions.

  • Microsoft Clarity — session replay and heatmaps to help us understand how visitors interact with the site. Sensitive form input is automatically masked. (privacy.microsoft.com)
  • Google Analytics (GA4) — page views, traffic sources, and aggregate site usage analytics (policies.google.com/privacy)
  • Meta/Facebook Pixel — conversion tracking and audience building for paid advertising on Facebook and Instagram (facebook.com/privacy/policy)
  • TikTok Pixel — conversion tracking for paid advertising on TikTok (tiktok.com/legal/privacy-policy)
  • AppLovin (Axon) Pixel — conversion tracking for paid advertising in apps (applovin.com/privacy)
  • Google Tag Manager — loads the tags above on our public pages (policies.google.com/privacy)

These tags run on our public pages only. Your private member pages (your passages, journal, chat and My Account) do not load them.

When you sign up or complete setup, we also send Meta, TikTok and AppLovin a record of that event directly from our server so they can measure which ads work. It includes your phone number, hashed into an unreadable form before it is used for matching, your IP address and browser, and the ad click identifier if you arrived from an ad. It never includes your reflections, prayers or other content.

We also use a small number of first-party cookies for essential functionality — for example, to keep you signed in to your account portal. These are required for the Service to work and are not used for cross-site tracking.

7. Data Retention

We retain your personal information as long as necessary to provide the Service. You can delete your account at any time from My Account, which removes your reflections, profile and other content right away; you can also email [email protected] and we will remove your data within 30 days. We keep payment records and records of your consent to receive texts as the law requires.

8. Security

We take reasonable measures to protect your information, including encrypted database connections and secure payment processing via Stripe. No method of transmission over the internet is 100% secure.

9. Children's Privacy

The Service is not directed to individuals under 13. We do not knowingly collect information from children. Contact us if you believe a child has provided us with personal information.

10. Changes to This Policy

We may update this policy from time to time. Changes will be posted here with an updated effective date.

11. Contact Us

7 Days Closer LLC
Utah, United States
[email protected]

Join our newsletter

Shop discounts, community highlights and product updates.

Unsubscribe anytime.

7 Days Closer7 DAYS CLOSER
Privacy Policy  ·  Terms of Service  ·  Challenge Rules
© 2026 7 Days Closer LLC. All rights reserved.