Brand Kit

7 Days Closer

A warm, reverent, grounded identity — built on parchment, leather, and serif letterforms. This kit is the source of truth for anyone producing creative for the brand.

Lockup

The horizontal lockup pairs the mark with the wordmark. Use this as the primary identity on web, email signatures, and partner decks where there's horizontal room.

Bark on Parchment · Primary

Download SVG Espresso variant

Parchment on Espresso · Inverse

Download Inverse SVG Amber variant

Wordmark

The primary mark is the name set in Fraunces 700 with 0.3em letter-spacing in uppercase. Use on light backgrounds in Bark, on dark backgrounds in Parchment.

7 Days Closer

Bark on Parchment · Primary

Download SVG Espresso variant

7 Days Closer

Parchment on Espresso · Inverse

Download Inverse SVG Amber variant

Logo Files

Raster and SVG files for use in external apps (social media, email signatures, merch). Click any card to download.

7 Days Closer Lockup

↓ SVG

7 Days Closer Mark

↓ SVG

Color Palette

Click any swatch to copy the hex code. Use Bark and Espresso for primary text, Amber for accents and CTAs, Parchment as the default background.

Parchment

#F7EFE0

Parchment 2

#EEE3CC

Wheat

#C8B07A

Amber

#B07828

Soft

#8A6A40

Mid

#6A5030

Bark

#4A3018

Espresso

#2E1E0C

Typography

Fraunces anchors the brand — used for all display headings, the wordmark, and scripture passages. Outfit handles body and UI text. Raleway 300 is used sparingly for sub-copy and labels.

Fraunces · Headings · Passages · Wordmark

↓ Download TTF View on Google Fonts

7 days closer to God.

Weights used: 400 Regular, 400 Italic, 600 SemiBold, 700 Bold · Variable font · License: SIL Open Font (free for commercial use)

Outfit · Body · Default UI

↓ Download TTF View on Google Fonts

One personalized Bible passage, texted to you each morning for 7 days. Tap to read. Reply to reflect. Miss a day and the challenge ends.

Weights used: 300, 400, 500, 600 · License: SIL Open Font

Raleway · Sub-copy · Labels

↓ Download TTF View on Google Fonts

Choose your price. Finish the week. Get a little closer.

Weights used: 300 Light, 400 Regular, 500 Medium, 600 SemiBold · License: SIL Open Font

All three fonts are free for commercial use under the SIL Open Font License. Google Fonts downloads include the OFL license file — no attribution required, but modifications must carry the same license.

Voice & Tone

Warm, reverent, direct. We're talking to real people going through hard things — not preaching, not marketing.

Do

✓Speak like a trusted friend who knows the Bible

✓Use plain English — no church jargon

✓Name real emotions: lonely, stuck, overwhelmed

✓Use the founder's voice when appropriate ("Chase here")

✓Keep sentences short on mobile

Don't

✗Preach, moralize, or guilt-trip

✗Capitalize He/Him/His mid-sentence

✗Use exclamation stacks or emoji walls

✗Sound like a subscription-pitch marketer

✗Promise specific spiritual outcomes

Questions

Need a specific asset?

If you're a partner, podcast host, or press contact and need a specific format (EPS, transparent PNG, brand one-pager PDF), email us and we'll send it over.

[email protected]