Brand Kit

7 Days Closer

A warm, reverent, grounded identity — parchment, leather, and serif letterforms. Every value on this page is lifted from the live site, which is the reference for anything produced for the brand.

Lockup

The horizontal lockup pairs the wheat-stalk mark with the wordmark. It is the identity used in the site navigation and footer, and the first choice anywhere there is horizontal room: web, email signatures, partner decks.

Bark on Parchment · Primary

Download SVG Espresso variant

Parchment on Espresso · Inverse

Download Inverse SVG Amber variant

Wordmark

The name set in Fraunces 700, uppercase, with 0.16em letter-spacing — exactly as it appears in the site navigation. Bark on light backgrounds, Parchment on dark. Never re-track, condense, or set it in another face.

7 Days Closer

Bark on Parchment · Primary

Download SVG Espresso variant

7 Days Closer

Parchment on Espresso · Inverse

Download Inverse SVG Amber variant

Logo Files

Raster and SVG files for use in external apps (social media, email signatures, merch). Click any card to download.

7 Days Closer Lockup

↓ SVG

7 Days Closer Mark

↓ SVG

Color Palette

Click any swatch to copy the hex. Parchment is the page background; Espresso for headlines and Bark for body; Mid and Soft for secondary copy; Wheat for borders and dividers; Amber for accents, links, and every CTA (Amber Light on hover).

Parchment

#F7EFE0

Parchment 2

#EEE3CC

Wheat

#C8B07A

Amber

#B07828

Amber Light

#C88030

CTA hover state

Soft

#8A6A40

Mid

#6A5030

Bark

#4A3018

Espresso

#2E1E0C

Logo mark & button text only

Stalk Gold

#B97C2D

Wheat-stalk mark

Stalk Shadow

#49341E

Mark stem, seed & ground line

Cream

#FFF8EE

Text on amber buttons

UI Elements

The building blocks as they render on the site. Reproduce these, don't reinterpret them.

Primary CTA

Nav CTA · Secondary

Start the Challenge → Learn more

Eyebrow pill

A Spiritual Journey

Card

Start the Challenge

Answer three quick questions so each passage is chosen for you.

Supporter chip

Rosalia $25 Someone $10

On Espresso

Primary Secondary

Typography

Fraunces anchors the brand: the wordmark, every headline, and scripture passages. Outfit is everything else — body copy, buttons, navigation, labels. Raleway 300 appears only on a few secondary pages (onboarding, completion, journal) for soft sub-copy; never on the homepage or in UI.

Fraunces · Headings · Passages · Wordmark

↓ Download TTF View on Google Fonts

7 Days Closer
to God

Build Streaks. Earn Real Rewards.

Headline (h1): 700 Bold, Espresso with one word in Amber · Section titles (h2): 600 SemiBold, Bark · Passages: 400 Regular / Italic · License: SIL Open Font (free for commercial use)

Outfit · Body · Default UI

↓ Download TTF View on Google Fonts

One personalized Bible passage per day, delivered by text. Miss one day and the challenge ends.

Community Chat · Resources · Shop · Rewards · Support

Body: 400, Bark, 0.3px tracking · Nav & labels: 500 · Buttons: 500–600 · Footer: 300 · License: SIL Open Font

Raleway · Sub-copy on secondary pages

↓ Download TTF View on Google Fonts

Take a breath. Read slowly. Let the passage do the work.

Weight used: 300 Light, Mid · Secondary pages only · License: SIL Open Font

All three fonts are free for commercial use under the SIL Open Font License. Google Fonts downloads include the OFL license file — no attribution required, but modifications must carry the same license.

Voice & Tone

Warm, reverent, direct. We're talking to real people going through hard things — not preaching, not marketing.

Do

✓Speak like a trusted friend who knows the Bible

✓Use plain English — no church jargon

✓Name real emotions: lonely, stuck, overwhelmed

✓Use the founder's voice when appropriate ("Chase here")

✓Keep sentences short on mobile

Don't

✗Preach, moralize, or guilt-trip

✗Capitalize He/Him/His mid-sentence

✗Use exclamation stacks or emoji walls

✗Sound like a subscription-pitch marketer

✗Promise specific spiritual outcomes

✗Put the word "free" in a CTA — it conditions people not to support

Questions

Need a specific asset?

If you're a partner, podcast host, or press contact and need a specific format (EPS, transparent PNG, brand one-pager PDF), email us and we'll send it over.

[email protected]